Photo filters are no longer just limited to Snapchat. Every app and social media platform is out there trying to recreate what worked wonders for the temporary photo sharing app, including Facebook and Twitter.
Facebook recently announced their plans to launch photo filters for its live video platform, Facebook Live; and now, Twitter has also decided to hop on the bandwagon that presumably leads to success-ville. Twitter has made a flurry of changes in the past few months trying to stay competitive and fresh and filters seem like one more step in that direction.
First, they excluded pictures and URLs from the 140 character limit and later they provided an in-app live video button that eliminates the necessity of launching Periscope (live video streaming app) separately.
Twitter’s most recent addition makes all of Snapchat like filters available in one place much like the emojis on your phone. You can place these stickers on top or anywhere else on your image. Stickers such as hats and flowers and many more to make your pictures fun.
Along with a standard set of stickers available every day, Twitter also plans to roll out theme and event specific stickers such as clovers and hats for St. Patrick’s Day. Also, Twitter plans to use the sticker feature like hashtags to group together posts using a similar sticker, much like Snaphat’s Shared Stories.
If the stickers catch on, Twitter also plans to make a few (a lot) bucks from it; although, they do not plan on charging users for stickers, yet.
This new feature will also enable users to interact with new users and view posts and pictures using a similar sticker helping them expand their social horizons.
Twitter has always been touted as a social media network of serious nature – stickers could be viewed as the micro-blogging site’s effort towards evolving as a more casual network. As mentioned above, stickers could also, eventually imply as an income source for Twitter – a much needed impetus to the platform’s dwindling profits.