Telenor India awarded their digital mandate to Zenith, a Publicis media agency. Telenor is one of the largest telecom service providers in the world with 203 million mobile subscriptions.
India is one of the world’s fastest growing telecom markets and currently holds the position of the second largest telecom market in the world with more than 1 billion subscribers.
The telecom market in India shall witness an estimated growth of 10.3% annually from the year 2015 to 2020 and grow to be a $103.90 billion industry by the year 2020.
Telenor is a global company and they bring a lot of business experience to the table. Since they broke ground in the Indian telecom market they have been hailed as impeccable network providers.
Tanmay Mohanty, Group CEO, Zenith stated, “It gives us great pleasure to associate with Telenor India, which is a rising ambitious telecom brand in a sector poised for exponential growth. The right digital strategy and execution can make all the difference in this highly competitive category. The telecom market is expected to witness some very exciting times ahead, with government-led initiatives such as Digital India, Smart City Project, Make in India and payments banks, giving this sector the added fillip. Telenor’s dynamism and innovative approach makes them a wonderful brand to partner with.”
Upanga Dutta, Chief Marketing Officer, Telenor India said, “Zenith is capable, competent and competitive. We were looking for a media partner that has breakthrough digital marketing solutions and backs them up with rich insights. Zenith has very strong presence in technology,analytics, tools and techniques and they are a passionate and driven team. They have a great understanding of the mobile ecosystem and bring with them with years of experience and industry knowledge. Their credentials and volume of work say it all. We look forward to them scripting our growth story in 2016.