[Case Study] Big Bazaar takes an emotional approach on social media

Brand

Big Bazaar

Agency

Team Pumpkin

Big Bazaar, a part of the Future Group retail and biggest hypermarket chain of the country is known for its offers and deals on food, fashion, accessories and electronics. For their 5-day public holiday sale, the Team Pumpkin had given an emotional angle to their campaign.

Objective

They aimed at launching campaign, #BringsYouCloser during Labor Day Public Holiday sale to drive awareness and bring footfalls to boost the instore sale.

Execution

The campaign primarily was centred around how shopping together can get folks closer.  For increasing the Big Bazaar 5-day sales manifold, they adopted a two-pronged strategy.

Firstly, they focused on customer engagement on social media platforms by posting engagement centric content and informing Big Bazaar’s community about new deals every day. Secondly, Agency captured the ongoing user generated content by capturing and amplifying it through Social, PR and In Store activations.

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By giving an emotional angle to the campaign, the campaign #BringsYouCloser encouraged families to come and shop together.

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Results

According to the brand, the campaign response was something to reckon with, both in the online and offline space. The rush on social media and stores, speaks volumes about the success of the #BringsYouCloser campaign.

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Over 30 publications covered the campaign and news surrounding it. On Twitter, Big Bazaar trended for nearly 3.5 hours on 1st May. The Brand reached 50 lakhs plus people through the social campaigns. Over 98 lakhs times content impressions were recorded on the Big bazaar official page. The number of people who took any action for the Big Bazaar campaign were over 18 Lakhs people. Big Bazaar continues to trust their agency for their crucial initiatives on digital mediums and other group companies of Future Group have also extended engagements to Team Pumpkin across Social, PR and SEO.

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