After extensive research and unearthing some valuable insights with respect to digital advertisements, Facebook announced an update to Ad Preferences enabling users to decide the ads they see.
A number of websites, including Facebook in the recent past, featured countless advertisements based on geographic and/or demographic criteria. Facebook users have repeatedly complained about ads around products or services that aren’t even remotely related to their interests.
Such irrelevant and annoying advertisements are often cited as being disruptive and hindering users’ Facebook experience. The social media giant has been working towards enhancing user experience and finally seems to have found the cure.
Users can now easily handpick their interests from Ad Preferences which will make it easier for Facebook to know what advertisements people on their platform wish to see. This leaves the control to the users and is expected to be well received.
“For hundreds of years, advertising and marketing have been central to the delivery of entertainment and services that are otherwise free to consumers. In addition, advertising is essential to the functioning of democratic capitalism; it is how consumers and citizens learn about better prices, better features, better job opportunities, and even better political candidates. Facebook should be applauded for its leadership on preserving a vibrant value exchange with its users. Its decision to respect advertising as an essential ingredient in connecting users worldwide is spot-on, and should be replicated across the free and open Internet.” – Randall Rothenberg, President and CEO of the IAB
With this new update Facebook is righting their previous wrongs and at the same time rendering ad blockers useless. Facebook Ads will simply vault over and no longer be restricted by ad blocking software on desktops.
Promoting relevant and creative advertisements for its users is on Facebook’s mind and by letting users voice their interests, are adding a personal touch to advertisements.