Isobar India appointed Chandrashekhar Mhaskar as vice-president to drive their digital creative and services division nationally. Mhaskar will also handle the responsibilities for the West India region.
A computer engineer by qualification and having followed his heart, Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading Digital SBUs at renowned agencies such as Ogilvy One, Cheil Worldwide, and Maxus. He was also a successful entrepreneur before taking up the mandate at Isobar. His industry experience spans Television, Film, Internet, eCommerce, Mobile, Social, Online Media and New Technology; across industry verticals like FMCG, IT, Entertainment, BFSI, Education, and Telecommunications.
Big clients under his belt included Nokia, Cisco, British Airways, Perfetti, American Express, and Samsun. He brings with him a rich experience of integrating agency and client teams to collaboratively conceptualize award-winning digital advertising solutions and execute them to successfully tackle business challenges and drive ROI.
Mhaskar will also join Isobar India’s Leadership team, which includes Gopa Kumar, Vice-President; Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India. Isobar India has emerged as a leader amongst the digital agencies in India, winning multiple awards including Campaign Asia’s Agency of the Year, and this appointment will further strengthen it.
“We are happy to welcome Mhaskar, who has vast experience across all aspects of digital, especially creative services, which he will be heading nationally. We have, over the last two years, emerged as one of the leading full-service digital agencies of media buying in India, with over 100 creative and technology professionals. We already have a very strong creative services and technology business, and with Mhaskar leading the way, we look forward to touch even greater heights,” says Jasani, in a press release.
Commenting on his appointment, Mhaskar says in a press release, “I am excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray to create some cutting-edge creative and tech solutions which have garnered media attention. I look forward to work with Jasani and the senior management team, in order to take Isobar to greater heights in India.”