The event will discuss branding in the online age while adapting to the changing axioms of this dynamic world.

The rise of online media, has resulted in branding evolving, from a consumer touch point to an engagement tool. Branding isn’t limited to packaging and brand identity any more; thanks to social media it is now about the brand voice, the brand’s appearance, how it converses with its consumers, how it stays current and how it handles a crisis.If you haven’t guessed it yet, a brand is now more or less a human being with a name, personality, voice, and friends.

Online media and social in particular, have made marketing a volatile concept that evolves every single day. The landscape shapes itself with the changing requirement of the consumers and as a professional of this dynamic industry you constantly need to be on your toes.

Helping you adapt to the changing ways of branding in the digital space, Meltwater presents to you – Outside Insight: The Art, Science & Strategy of Brand Engagement. The event offers CMOs, VPs and Marketing Directors insights into how leading brands such as NDTV, Snapdeal, NIIT and Perfect Relations navigate challenges in this hyperconnected world to increase brand awareness and win new business. Topics include merging traditional and new marketing, a how to guide for integrated marketing strategies, brand reputation management and ROI measurement of marketing efforts.

Slated on August 11, 2016, the forum will take place at JW Marriot Hotel, New Delhi, from 3PM to 6PM and is free to attend.

The crafting of brand engagement and management strategy in the hyper connected world is a skill – one that can take your organization to new heights when applied right. Register for the session and learn from the best in the industry.


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