Before evolving to become the prime bread and butter of businesses, social media portals were a roof to raw, visually compelling content creations by brands to architect their digital identities. While plenty managed to steal momentary limelight, there was a handful that turned out to be downright legendary, hammering their existence with strength in our minds.
Social Samosa takes a scrupulous flashback to re-acknowledge the game-changing global social media campaigns that got their space in history.
#LikeAGirl for the longest time, a derogatory phase used on both the genders was put out yet again in the market, by the feminine hygiene brand Always, this time polished and altered to its true meaning. During a Super Bowl game back in early 2015, the brand re-defined the term and turning conversations around what is means to run, throw, and do activities #LikeAGirl. An empowering message, with powerful execution, the campaign was appreciated, applauded, and accredited.
#NoShaveNovember or #Movember
Going way beyond a campaign, this phenomenon became more like a movement which started offline back in 2013 but eventually caught up on the social-verse making the hashtag a ritual every November. Commenced to address the health issues of men, they started saying good bye to razors to sport a facial hair. The goal of No-Shave November is basically to grow awareness by embracing the hair, which many cancer patients lose, and letting it grow wild and free. Donate the money you typically spend on shaving and grooming to educate about cancer prevention, save lives, and aid those fighting the battle.
A photo posted by No-Shave November (@no_shave_november) on
Open defecation battle has been going on in the country since forever. Poverty, lack of infrastructure or public toilets and foremost the disparaging education system has always held the society back and to address this issue, UNICEF back in 2013 brought out this issue through ‘Take a Poo in the Loo’ on social media. For the same, along with a microsite, a Facebook, YouTube, and Twitter page was dedicated to the initiative.
Ice Bucket Challenge
Made a grand entrance in the social-verse in 2014, in terms of virality Ice Bucket Challenge was gold. Those who’ve spent time on internet back then or not is pretty much aware of people dumping ice water on each other and challenging further, which also reached celebrities both Indian and global. The campaign was commenced to create awareness around Amyotrophic lateral sclerosis or ALS (commonly known as Lou Gehrig’s disease).
Dumb Ways to Die
The tune that caught on to us faster than a nursery rhyme, Dumb Ways to Die undoubtedly became the cutest campaign that ever appeared on social media. It was an Australian campaign to raise consciousness for Metro Trains which was by McCann Melbourne and centered on comical, melodious music video featuring animated creatures dying foolishly before finally showing how train accidents are prone of happen in the dumbest of the ways.
Share a coke
During 2013-2014 Coca-Cola created a campaign to bind their global fans together and create a Coke family by swapping their famous logo with the names of their fans, so they could share a coke with the people who matter the most. By making this campaign, they created a personalized bottle and cans to share stories with people making it one of their biggest global campaigns. In 2014, the brand received 998 million impressions on Twitter, over 150 million personalized bottles were sold and 235,000 tweets from 111,000 fans used their official #ShareACoke.
— Miss Kim (@KimmyD) July 26, 2016
Thank You, Mom
Consumer goods giant P&G created Thank You, Mom back in Olympics 2012 spreading a message that athletes not only represent their nations but their families too. The campaign highlighted how the mother’s have played a giant role in the lives of these athletes making them worthy of being a participant in the Olympics.
The man your man could smell like
Old Spice, men grooming product came up with ‘The man your man could smell like’ to revamp the brand image on the digital platform by creating an exclusive, humorous and captivating campaign.
Google search: Reunion
We have always shared a very sour-sweet relationship our neighbors and with the aim to highlight this relationship, Google India brought out a heartwarming campaign back in 2013. Titled Reunion, the video talks about friendship, fondness and memories attached to the land in 3 minutes and even showcase a sweet meeting.
Let’s give Ellen DeGeneres some credit to mainstream selfie, after the iconic Oscar selfie which was taken back in 2014. She casually wandered to fit in celebrities like Brad Pitt, Angelina Jolie, Julia Roberts, Meryl Streep, Jennifer Lawrence, and Bradley Cooper in one frame. As casual as it looked back then was actually a part of a $20 million Samsung campaign designed to promote their product Galaxy Note 3.
We have seen more than just legendary campaigns in the last few years. We have seen stories, we have seen revolutions, we have seen hearts change!
Compiling such revolutionary campaigns from the year that went by, Social Samosa and Blogmint bring to you the Year Book of Social Media Campaigns, slated to launch between 3Pm to 4PM in a Twitter chat on Social Samosa's official handle. #SamosaChat will feature Prashanth Challapalli, EVP & Digital Head, iContract sharing tips on how to create a winning social media campaign.