Full-service digital agency, BC Web Wise, has announced the appointment of Jaydeep Savant as Director – Strategy and Innovation. Jaydeep will lead Digital Analytics and oversee expansion of the agency’s service portfolio to support key technology trends. He will be based in Mumbai and report to Chaaya Baradhwaaj, Founder-MD, BC Web Wise.
The appointment enables BC Web Wise to leverage data as a strategic asset for implementing customer-centric strategies and help clients maximize the RoI of online spends.
Commenting on the appointment, Chaaya Baradhwaaj said, “We are focused on building a practice capable of defining the business impact of digital campaigns across client sectors and categories. I’m pleased to have discovered a nuanced professional such as Jaydeep to lead this effort. He brings a unique mix of strategic, technical and business experience that will be instrumental as we leverage analytics capabilities for our client portfolio.”
With over 15 years of experience in the technology industry, Jaydeep comes from an extensive background of helping brands with digital strategy and sales. He has deep knowledge of customer analytics, user experience management (UX), customer experience management (CX) and Usability Science.
Most recently, Jaydeep was responsible for digital strategy at Times of Money Ltd. (The Times of India Group). Previously, Jaydeep has held key positions in the technology and product innovation teams at leading companies including TCS, TravelGuru, Harbinger Systems, Linga Interactive, and Satyam Computers.
Saurabh Bhatnagar, Sr. Vice President – Sales & Operations and head of the agency’s Delhi operations said, “The data footprint of the Indian consumer has spread out across a multitude of digital touch points. In order to be closer to them, progressive Indian brands are moving towards digital data analytics in a big way. I’m confident that Jaydeep’s presence will help us clearly showcase analytics strength and value to clients in a compelling way.”
Elaborating on his role, Jaydeep states, “Analytics is increasingly driving the digital experience as marketers can obtain a single pane view of the customer and build innovative strategies around their needs. It has become critical that creative intelligence and data sense overlap to drive insight driven, personalized digital experiences. BC Web Wise, with its well-rounded client set and integrated capabilities, is the perfect place to apply my experience and collaborate with our clientele for digital innovation.”