Canapure Canola Oil awards digital mandate to TheSmallBigIdea


Canapure, a Canadian Agro company manufacturing and distributing Canola Oil has awarded its marketing communication mandate to TheSmallBigIdea (TSBI). The mandates were won through a multi-agency pitch.

As a part of the win, the agency will now be responsible for handling digital, social media & creative communication mandates for Canapure Canola Oil, which includes creating an ad film for them. With this win TheSmallBigIdea adds FMCG brands to its existing clientele which currently features clients from entertainment, tourism and e-commerce.

Speaking on the association, Rakesh Gupta, Managing Director , Canola Oil said, “We are happy to have partnered with TheSmallBigIdea (TSBI) for our marketing communication mandate and are happy to see them develop the mandated output to our satisfaction in a pressing time schedule. The task bestowed on TheSmallBigIdea (TSBI) is to give the brand a relevant imagery amongst the health conscious consumer. We are certain that the cross-industry knowledge that TheSmallBigIdea brings on table will help us achieve our objective faster”

Speaking about the account win, Harikrishnan Pillai, Founder TheSmallBigIdea added, “FMCG is an interesting space and working with Canapure Canola Oil will give us tremendous insight into the category. We are excited about the association especially because we will be working on a brand from scratch.”


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