Fork Media (Fork), one of the fastest growing ad tech companies in India, announces a majority stake acquisition of Inuxu Digital Media Technologies Pvt. Ltd. (Inuxu), a digital ad technology platform.
Inuxu owns ‘adgebra’, a multi-device ad tech platform, delivering relevant high impact ad units with in-built audience segments, data management platform, and fraud protection with a promise of higher brand visibility, engagement, recall and yield.
Inuxu has showcased tremendous growth and success in the ad tech world. Since their inception only three years ago the company now has over 150 clients including American Express, Wai Wai Noodles, Horlics, Gillette, Lava Mobile, SOTC, Cadbury, along with many premium publications. Their proprietary audience data & inventory marketplace platform “Adgebra”, uses highly advanced mathematical algorithms to generate custom audience segments and deliver precise campaigns paired with engaging elements. These creative innovations provide digital ad campaigns with unmatched brand engagement and recall value. Inuxus’ capabilities also include offering a service layer on top of the product, which caters to an entire spectrum of publishers, advertisers, campaign managers & media planners under a single platform.
With this investment Fork will be the largest in-image advertising platform in the APAC region purely in terms of inventory volume. Inuxu also brings other products which synergize with Fork’s existing offerings. The consolidation will allow Fork to steer their media business and offer strong data led solutions across an audience of more than 50 million monthly unique visitors. Additionally, this will leverage existing offerings as distribution channels for brands to engage with their target segment. In keeping with Fork’s philosophy the existing management team of Inuxu will continue operating their business with Fork stepping in to provide growth capital, technology, infrastructure and sales support.
Commenting on the acquisition, Fork founder and CEO Samar Verma said, “We believe Inuxu is a rapidly growing company with a remarkable value proposition and technology. The partnership further develops our existing, trusted relationships with premium publishers, agencies and advertisers in a mutually beneficial manner. This investment allows us to continue to develop our technology and offer our clients a platform which is customized to their requirements. We are committed to partnering with companies that have built complementary products with our business and that strengthen our market position, enhance our portfolio, and add strategic value.”
“Inuxu and Fork are able to create niche market for themselves in highly competitive and infamous ad tech space, said Inuxu Founder and CEO Rohit Bagad. We believed that this is the right time to complement and play on each other strengths. Our combined services will offer an extensive portfolio to the customers, and our synergies will help both the companies to take a step closer to our shared vision of providing an incomparable value to partners. Inuxu and Fork as a single force will be able to reach 50mn unique users serving 4bn plus impressions per month offering unmatched reach and user engagement for brands thereby leading the market share.”