Social Kinnect, a Mumbai based 360 Digital Media Agency has been awarded the Digital mandate for L’oreal Professionnel India in a multi-agency pitch.
L’oreal Professionnel called on multiple agencies to pitch for their new range of products i.e. the Profiber and their new hair colour Mocha Mania, these products were launching in India and both needed their unique strategies that cater to the unique target audience for both.
Social Kinnect will handle all Digital Content across all platforms along with Creative campaigns and a major chunk of the video conceptualization and production
The Parisian House of Hairdressing: Paris fashion—technology and inspiration. The premium generalist brand at the forefront of industry technology, L’Oréal Professionnel is the number-one choice and source of inspiration for hairdressers around the world. It combines highly effective products with exclusive services in colouring, texture, haircare and styling products.
Social Kinnect is a Mumbai based full-service digital marketing agency founded in 2011, which prides itself for providing ‘result-driven digital marketing services’ to the country’s top brands such as Zee TV, Indiabulls Home Loans, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, IDBI Federal, Times Pro, Durian and Borosil. Their range of digital services include Social Media Marketing, Media Buying / Planning, Strategy, Digital Video Conceptualisation & Production, Websites and Application Development among others.
Chandni Shah, COO Social Kinnect on the account win,”Fashion and beauty has been our forte and this was right up our ally, and a brand that thrives on technology and takes inspiration from it, will give us an amazing opportunity to explore some new and innovative strategies. Also L’oreal Professionnel is a rare find where the primary mode of communication for the brand is lead with digital.”