Tonic Media, one of the leading independent digital agencies, has bagged the digital mandate for Sony PlayStation. The account was won following a multi-agency pitch.
As part of the win, the agency will work on developing the brand’s online presence through social media platforms. The agency will help Sony PlayStation to build and execute social media strategies that will allow the brand meet its business objectives.
Speaking about the account win, Chetan Asher, CEO and Co-Founder, Tonic Media, says, “We are excited to work with Sony PlayStation and look forward to execute some exciting work together. We will tailor the right mix of content, communication, media channels and audience insights for the company so as to keep the brand ahead of the digital curve. Sony PlayStation will help us gain a better insight into the gaming space, and strengthen our portfolio in this segment.”