Twitter and Bombay Stock Exchange enter an unprecedented partnership

Twitter and the Bombay Stock Exchange have come together for a one of a kind partnership in Asia to provide real-time updates about the stock market.

Mohammad Kanchwala
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In a major development for both, Twitter and the Bombay Stock Exchange, the two have come together for a one of a kind partnership in Asia to provide real time updates about the stock market.

Although Bombay Stock Exchange has maintained a Twitter account since 2012 they haven’t been as active as they are about to get. Investors can now use Twitter to stay updated with the BSE’s opening and closing figures, live updates of the Sensex levels and other updates if any.

First reported by the Economic Times the report states, “Both Twitter and BSE stated the partnership is a move towards democratising financial information by enabling millions of Indian investors to easily access stock market and stock-related information through a digital platform.”

This new partnership could be the first of many more to come, as Twitter could be working on partnering with other stock exchanges such as the National Stock Exchange, Shanghai Stock Exchange, and the Hong Kong Stock Exchange among many others from Asia.

Twitter has been constantly attempting to turn their fortune around for months now. This partnership could boost the number of daily active users on the microblogging platform.

In order to facilitate subscription, Twitter will be granting users a number of new features such as the ability to follow hourly tweets and a live display picture depicting the Sensex figure which will be updated every two minutes. Auto direct messages with opening and closing figures of Sensex 30 and auto-responder tweets for Sensex 30 stock prices.

BSE India’s Twitter handle @BSEIndia will post the Sensex figures, level and company stock prices in the form of tweets on an hourly basis. Investors can subscribe to direct messages, by tweeting #subscribe #companyname and #unsubscribe #companyname to unsubscribe, as stated in the report by Economic Times.

India is one of the biggest markets for Twitter, and if this particular partnership is successful, Twitter might experiment further with other businesses that could benefit from the real time engagement that the microblogging platform offers.

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