Agency Spotlight – Bank of Baroda latches on National Sports Day to create recall


This article is a part of our Agency Spotlight segment, where we feature agencies that have been doing groundbreaking work in the industry. In this series we take a look D Crypt Digital and the creative work done by them.

Brand

Bank of Baroda

Agency

D Crypt

Bank of Baroda, India’s second largest bank augmented their identity and recall among social media users with an engaging topical contest.

Objective

On the occasion of National Sports Day, Bank of Baroda utilized social media to boost brand awareness with #RaiseYourGame.

Execution

Bank of Baroda devised and executed a social media contest around the National Sports Day on their official social media handles.

Capitalizing on their established social media presence, the brand indulged in a pre-buzz activity to heighten anticipation among their users before the eventual roll out of the campaign the following day.

On 29th August, the contest was announced through their social media handles on Facebook and Twitter, in the form of a puzzle for a chance to win exclusive Bank of Baroda Gift Cards.

As the theme of the contest was based on National Sports Day, participants had to find the name of a sport, and mention their favourite Indian athlete of the sport.

Participants were required to comment their entries on Facebook and tweet their entries on Twitter followed by the contest hashtag, #RaiseYourGame

Results

Social media contests are popular among users and Bank of Baroda witnessed phenomenal response for #RaiseYourGame

On Facebook, the contest received 1.2k entries and more than 7.6k entries on Twitter.

#RaiseYourGame reached more than 132k people on Facebook and more than 3.6m on Twitter with 30m cumulative impressions on Twitter alone.

A growth of more than 5.1k followers was observed on Bank of Baroda’s Facebook page and 210 followers on Twitter due to #RaiseYourGame. The winners of the contest were announced on 18th September.

Running for a day, the #RaiseYourGame received considerable traction on Facebook and Twitter, raising the game for the brand’s social presence and awareness, reinforcing their stature as one of the most active financial institutions on social media.


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