#BlogStar establishes FBB as a fashion blogging evangelist

Brand

Fashion at Big Bazaar (FBB)

Agency

Team Pumpkin

Every small city has their own Stylo-Jessie and Dude-Sid that other people look up to for their fashion sense. FBB looks out for these people and gives them a platform to build their careers in the Fashion Blogging Industry.

Objective

Their primary aim was to establish FBB as a thought leader when it comes to Fashion Content space – with a special focus on Tier II and Tier III cities while even establishing #BlogStar as a property that recipients can flaunt and put in their Blogging Career CVs.

Execution

The brief process of locating the Top 30 #BlogStar commenced with triggering communication through social media, through which they have so far received approximately 350+ Registrations and the number is increasing every single day. In second round, 100 entries will be selected and Finally Top 30 will be selected. The entries for the first round are on till October 31st.

These bloggers will be awarded the Annual FBB Blogging with an invite to a blogging workshop which involves grooming the contestants over a period of a year to establish them as star bloggers. Flight tickets to Mumbai will be provided to the top 30 contestants along with goodies and an entry into the FBB Elite Club.

The topic for round 1 for the selection of these bloggers was to style five different looks of themselves wearing the same denims and they were asked to share the look on fbbbbblogstar.in. For round 2 different groups got different store locations to visit and they had to post a blog recording this visit.

Team Pumpkin spread out this elaborate contest in a particular time frame where phase one is to be carried out from September 30 to October 31, Phase 2 from November 1 to November 9 and finally the event on November 13. Thereafter, regular communication with the participants will continue.

The brand is further empowering the contestants with any help they require through expert advice on Blogging

Results

Till date the campaign has received 350+ Registrations for #Blogstar with 15 more days to go. #BlogStar trended on Twitter for more than 3 hours on 10 October and the campaign managed to reach out to over 400 bloggers and multiple colleges and bloggers groups on Facebook and WhatsApp to build traction.

The campaign managed to create a niche for themselves amongst the fashion blogging community. The campaign is currently live and interested users can participate here

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