WATConsult, announced the launch of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).
WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.
Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto their website and crack the creative brief given by a brand live, post which WATConsult will screen their applications.
Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network; Rajiv Dingra, Founder and CEO, WATConsult; Vineet Gautam, CEO and Country Head, Bestseller India; Kailash Kulkarni, L&T Investment Management Limited; Vishal Sampat, Chief Digital Officer, Reliance Jio; Sashwat Sharma, Head – Oral Care, HUL; Rahul Balyan, EVP Head-Digital Initiatives, Radio Mirchi and Rohit Bhandari, Sr. Director and Network Head of English Entertainment, Warner Bros. India, before announcing the winners.
The selected winners will be rewarded monetarily with an endorsed certification and job guarantee.
WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.
Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “We are elated to announce WAT’S your Big Idea where ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas. We encourage students to bring forward their best ideas and would love to support them in every way possible.”
Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network, said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”
WATConsult, which is currently in its 10th year, is now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore. It has received more than 100 awards and recognitions in the field of digital marketing. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai and also the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards.