TheChairr appoints MindShift Interactive as its Digital PR agency

TheChairr, go-to discovery platform for all your grooming, wellness, and beauty needs has hired MindShift Interactive to handle digital public relations following a review.

It is crafted to enable the beauty, grooming, and wellness industry players compete on the basis of their skills, which promises to flourish each and every one in the supply chain, starting from academies, freelancers, outlets and brands, product manufacturers, knowledge providers, and finally finishing up with the clients.

Commenting on the association, Bhavyassh Agarwaal, Co-founder, Andromeda Tech’s states, “We have ventured deep into this industry and are here to actually provide a product that’s useful as well as beneficial to our users as well as the industry. The wellness and grooming industry has huge scope but genuine business assistance for the players is still missing. We’re hoping we’ll be able to reach out to industry as well as the right users through our association with MindShift digital PR.”

TheChairr has a number of brands, mom-and-pop outlets as well as freelancers that have validated their business models and concepts. Users of will be able to choose from an extremely varied range of service providers. To name a few brands – L’Occitane Spa, The Four Fountain Spa, Naturals Salon, Saks Salon, Envi Salon, etc come under their arena.

Speaking on the occasion, Zafar Rais, CEO, MindShift Interactive states, “We are forging ahead to drive awareness and leverage our exciting portfolio of brands. We believe this new association will bring together strong synergies between TheChairr and MindShift digital PR team.”

The move comes as the company is moving towards bringing in some freshness to its marketing initiatives. MindShift Interactive will work towards generating brand awareness beyond the limits of its own website and social media accounts to gain access to newer audiences.