Twitter takes its identity as the place for for real time news and updates seriously, and has done it again with #KoffeeWithKaran hosted by Bollywood filmmaker, Karan Johar.
Launching today, it will be available for Twitter users and through the entire season 5 where millions of fans from all over the world can chime in and join the conversation on Twitter using the specially curated emoji.
This is not the first time Twitter has curated a special emoji for Indian users tailored to their preferences, as the microblogging platform had previously unveiled an exclusive emoji for the hit television show, Bigg Boss and also for the festivals of Diwali and Ganshotsav.
#KoffeeWithKaran enthusiasts can tweet using the hashtags, #KoffeeWithKaran, KWKonSW, and #KWK and the special emoji will appear next to the hashtag in their tweets. It is a yellow coffee mug with #KoffeeWithKaran inscribed on it.
— Twitter India (@TwitterIndia) November 3, 2016
This time, Twitter went a step further to introduce special celebrity hashtags fashioned to the name of the celebrity guests that appear on the show, such as #KoffeeWithSRK or #KoffeeWithAlia.
Using this unique hashtag will include the special emoji in users tweets, all in one place as the popular show makes its much awaited comeback.
— Karan Johar (@karanjohar) November 2, 2016
Twitter is abuzz with celebrities who can easily interact with their fans and followers, and using hashtags makes it much easier to connect with like minded Twitterati.
According to Viral Jani, Head of TV Partnerships, Twitter India, “Twitter is what’s happening in the world of news, sports, and entertainment and brings fans closer to their favourite stars and top entertainment moments. Koffee with Karan is an iconic show on Indian TV and we are excited to announce creative innovations and release exclusive content and videos on Twitter for this season. The first-ever Koffee with Karan emoji and the special celebrity hashtags will also delight fans across the globe.”
#KoffeeWithKaran fans can follow @karanjohar and @StarWorldIndia to stay updated about all the developments around the show.
Twitter would be hoping to recapture the success they had witnessed they had with Bigg Boss, the first ever emoji for a television show in India.