The comment threads on YouTube are delightfully entertaining and are a great way for Vloggers to connect with their subscribers but can be downright abusive at times.
In a calculated move, the company has expressed their intent to connect content creators on their platform with their fans, while at the same time nullifying the nuisance of trolls by granting more control to Vloggers over the comments on their content.
YouTube is the focal point of pretty much every video on the internet and yet the comments on the platform can go from entertaining to nasty at times, and the company realizes this can be a rather frustrating and traumatizing affair.
Sadly enough, bullying and abuse have been rising significantly over the past few years an the internet as Facebook, Twitter and Instagram have all introduced anti abuse tools for their respective platforms.
To tackle trolls, YouTube was one of the first platforms to introduce the blacklisting feature back in 2013, which enabled content creators to flag offensive comments, and also assigning moderators to monitor comments on their behalf.
A total of six major tools have been highlighted by YouTube to make life just a bit easier for YouTube content creators.
Following up with the new update, YouTube is introducing the ability to Pin a Comment, Favourite (Heart) user comments, and Highlighted Username for Content Creators.
Instagram, which put the heart symbol to use, implies an appreciative gesture and goes a long way when connecting with a fan, whereas Highlighted Username, gives the content creators a sense of exclusivity on YouTube. It also makes it easier to find a comment or reply from the channel owner itself among the thousands of comments.
Additionally, verified content creators will still have the check mark next to their username, akin to the blue ticks assigned to verified accounts on Twitter and Facebook.
Comments with the words and phrases registered as offensive by a content creator are held for review, until the creator approves them.
These upgrades are currently in the beta phase, and YouTube admits users could spot some snags as the algorithm that filters comments is relatively newer but are optimistic of its performance gradually.
YouTube Vloggers must be expecting the automated blocker works as well as the one Instagram recently unveiled, to safeguard them the unnecessary social media venom that gets spewed these days.