Unlocking an unparalleled library of kids and learning content, YouTube announced the launch of YouTube Kids in India, an app built with parents and children in mind that makes it easier for kids to find videos on topics they want to explore.
Since YouTube Kids launched in over 20 countries, it’s been downloaded tens of millions of times by families who rate it among the top five kids’ apps available. The standalone, family-friendly app makes it easier for children to find videos on topics they want to explore, and is available for free on Google Play and the App Store in India starting today.
With its bright and playful design, the app is kid-friendly and makes it easier to find videos like the Little Krishna or one of the many popular videos from ChuChuTV. With larger images and bold icons, YouTube Kids is fast and simple for little thumbs to navigate and also offers voice search to let children find video’s even if they can’t spell or type.
Speaking at the launch, Malik Ducard, YouTube’s Global Head of Family and Learning, said, “YouTube Kids is our first step in reimagining YouTube for families, an experience that gives you a world of video in your pockets, and a world of possibility and knowledge at your fingertips. India already has a very diverse and rapidly-growing creator base for kids and learning, with content in this category growing 100% year over year. YouTube Kids comes to India at a great time for millions of Indian families, as it provides children access to content that will enrich their lives and create new opportunities for learning. It also provides the perfect platform to showcase India’s incredibly vibrant, growing community of content creators, from animation studios to edutubers.”
Many top Indian YouTube kids and learning creators will be adding new shows exclusive to the YouTube platform on the occasion of YouTube Kids’ launch. These include new learning shows from ChuChuTV and Kids TV, a new season of “Cat & Keet”, a popular chase comedy show by Toonz Animation, the Gummy Bear song in Hindi, and a new season of Appu – The Yogic Elephant.
Kids can also watch any series from all of the YouTube channels they already know and love. YouTube shall also be bringing in new guest-curated playlists from educators, celebrities, trusted names and other parents in the coming weeks.
Designed to offer family focussed content, YouTube kids offers an option to parents to let their kids to explore their imagination and curiosity. You can browse channels and playlists in four categories: Shows, Music, Learning and Explore. Search for videos of particular interest like the structure of an atom on Exam Fear Videos, or watch favorites from LittleBabyBum, Galli Galli Sim Sim, and Videogyan.
Parental control features of the YouTube Kids app includes –
Search settings: Automated Prompt allows you to make a choice about how broadly you want your child to explore – turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set. Either way, parents decide the right experience for their family from the get-go.
Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to. (You’re welcome. ;)
Passcode and restricting certain content: Parents have the ability to set their own passcode, and to access settings and other parental information in the app.
YouTube Kids on the big screen: You can now also watch YouTube Kids as a family on your big screen using Chromecast, Apple TV, game consoles or a smart TV.