As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms.
Regal Shoes currently has a network of over 35 stores across 14 cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Nasik, Ahmedabad, Vadodara, Surat, Rajkot, Nagpur, Chandigarh, and Patiala.
“Rebranding of an iconic brand such as Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media. We are honoured to be a partner on board”, said Rohan Bhansali, Co-founding Director, Gozoop.
Nazim Virji, MD, Regal Shoes, commented, “At Regal we believe that footwear is more than a functional necessity. It is a badge of style, a reflection of personality, a boost of confidence, and that makes us the facilitators of fashion. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only share our vision but have devised a cutting-edge approach to launch it on the digital platform. We are happy to work with a partner who challenges us to push the limits”.