iProspect India makes changes in key management team

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iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its Chief Executive Officer (CEO) effective this December, which coincides with former CEO Vivek Bhargava elevation to a larger role as CEO of DAN Performance Group.

Vivek Bhargava will handle the responsibilities of all the Digital Performance Agencies of Dentsu Aegis Media. In this new arrangement, Rubeena Singh will report to Vivek Bhargava.

Rubeena Singh brings with her extensive experience in running a market-leading digital business, coupled with the necessary skills and persona to lead iProspect India into the next stage of its evolution as India's leading performance marketing agency. Under her leadership, iProspect India aims to achieve its goal of becoming the advisor of choice to its clients (both new and existing), helping them navigate the ever changing digital world and achieve maximum possible return on investment basis their marketing spends.

Her deep understanding of traditional as well digital media will boost efforts of winning new business from clients as well as reinforce iProspect India’s goal of increasing market share as marketing monies continue to move from TV and print to digital media faster than ever before.

Prior to iProspect India, Rubeena was COO, moneycontrol.com for over three years, wherein she spearheaded business strategy, marketing, sales, operations and P&L. In her earlier 12-year stint with Network18, she has held various senior positions across its print and TV properties including Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India. Before joining Network 18, Rubeena spent four years at Star TV India, where she helped build recognition for Star News in the highly cluttered Hindi news space.

Commenting on the new appointment, Vivek Bhargava, CEO, DAN Performance Group said, “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition. Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

Expressing her views on the new role, Rubeena Singh, CEO, iProspect India said, “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”

“I am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximizing returns on their marketing and media spends,” she added.

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