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#SocialThrowback: Brands that set social media goals in 2016

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Aishwaria Sonavane
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#SocialThrowback: Brands that set social media goals in 2016
As we get nearer to 2017, we decided to take a look back at how brands took their social media presence to the next level with utmost ingenuity and won our hearts with mere 140 words and posts.

Snapdeal

Snapdeal depicted an act of extreme vigilance and responsibility and used Twitter to their benefit after the abduction of one of their employees in Delhi. They used their official Twitter handle to inform about Dipti Sarna thus, automatically garnering attention on priority.

PayTM

On November 8, 2016 when the country was in frenzy after the eradication of notes of the largest denomination, PayTM took this glorious opportunity and made their presence felt with the most remarkable tweet.

NASA

Remember back in mid-November when the world was awestruck with the gorgeous supermoon? NASA took up this opportunity to introduce the Supermoon in the most cinematic manner via Twitter.

DiGiorno Pizza

This pizza chain became absolutely considerate of our feelings towards pizza - synonymous to love, when they shared a tweet, extremely relatable to most of us.

Skyscanner

A Skyscanner employee, Jen won the internet with a hilarious response on Facebook to a customer query.

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Eureka Forbes and Kent RO

Customer’s woe on Twitter became a competitor’s opportunity. A brand war between Eureka Forbes and Kent RO was witnessed on the platform.

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Ola

When Ola had a witty reply to a scary name for a driver...

Pornhub and Zomato

So this happened - a porn website and food website were involved in the most playful conversation and that’s one the best brand banter we’ve seen in 2016.

Amul

The utterly butterly delicious brand is known for its witty, topical content like no other and yet again this year after the URI attack and the reciprocal surgical attack the brand posted a tweet with commendable wordplay.

Witty or gritty, these brands with their sharp presence of mind captured the attention of their audiences on social media, thus, creating a stronger brand connect this year.

If you know of brands that managed to win you over with their social media presence, write to us on team@socialsamosa.com.

The article is a part of our #SocialThrowback series that takes a look at the highs and lows of 2016.

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