Tonic Media bagged the digital duties of India’s leading home search portal Housing.com following a multi-agency pitch.
The mandate will include Social Media strategy, Content Marketing and Creative strategy across platforms. With this win, Tonic has strengthened its portfolio in the real estate segment.
Commenting on the account win, Tonic Media’s Chief Executive Officer and Co-Founder, Chetan Asher, says, “We are poised to enter exciting times as a digital partner for Housing.com as the company is all set to aggressively execute on their focused strategy and growth plans for 2017. With the right mix of content, media channels and audience insights for the company, we plan to deliver the results with targeted storytelling, leading to measurable results for brand scores and sales. We will be reinforcing Housing’s digital presence through the implementation of digital analytics and strategies in the online real estate space.”
Snehil Gautam, Head Marketing, Housing.com, said “We are happy to partner with Tonic Media when we are at a juncture to establish Housing.com as strong brand. It’s going to be an exciting partnership with Tonic as they are at par with us in understanding the long term vision for the brand and business. We really connected with the ideas, the enthusiasm and the vibrant energy that the Tonic team brought to the table during the pitch process and we look forward to our partnership.”
Founded in 2012, Housing.com is India’s leading online real estate platform with 1.7 million verified homes listed to date, and an unparalleled online user experience drives more than 4Mn visits to the site. The Company is a technologically innovative real estate platform with a larger vision to bring more transparency, efficiency and trust across the real estate ecosystem in India. With over 100+ data points per listing, the in-house Data Sciences Lab is empowered with a significant body of information to allow buyers and sellers to make more informed decisions.
Tonic Media is an integrated digital marketing agency, with offices across India and Middle East. Having won over 50 awards, Tonic Media is known for its strategic, creative and innovative digital solutions. Having worked with over 200 clients across the globe, Tonic currently partners with brands such as McDonald’s India, Auto Car India, PayPal, Sony Playstation, Aditya Birla Group, Nutralite, Sony Pictures Networks, Radio Mirchi, Dainik Bhaskar, amongst others.