Utopian Media won this account following a multi-agency pitch. The agency will handle the brand’s digital, creative and media duties, and also manage its social media presence.
Founded in 1970 in Italy, Cadini is Siyaram’s global venture. Since then, Cadini has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy with its presence across 40 exclusive franchising stores worldwide.
Commenting on this development, N. Gangadhar, Vice President, Siyaram Silk Mills Ltd., said, “We are delighted to partner with Utopian Media for the promotion of our premium Italian brand Cadini across all the digital platforms. We believe Utopian Media will bring their strategic vision and creative clarity to further drive traction and business growth for the brand.”
Speaking on the win, Preksha Seth, Business Head, Utopian Media, added, “We are delighted to work with one of India’s iconic brands, Siyaram. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are thrilled to board on this journey with Cadini.”
With its foray in India as part of Siyaram’s Global Ventures, Cadini is trying to touch upon the expectations of the discerning Indian, who is closely identical to an Italian in terms of giving importance to their respective heritage, values and beliefs.