Jack in the Box Worldwide to spearhead strategy and communications for PurO Life

Integrated communications agency, Jack in the Box Worldwide, a part of The 120 Media Collective, has bagged the communications mandate for healthy food solutions company, PurO Life, a part of Puro Wellness Pvt. Ltd.

Sharing his thoughts on the partnership, Kaizad Pardiwalla, President, Jack in the Box Worldwide said, “PurO Life’s ambition is to promote sustained healthy living to people across India and we are delighted to partner with them in this endeavor. JITB is a communications agency with digital at its core and we aim to use our expertise across digital and content to create a strong integrated platform for the brand, which will drive results in the market.”

In addition to taking charge of the digital communications, Jack in the Box Worldwide has also been assigned the task of handling the overall brand strategy and creative mandates – Digital and ATL, for the brand.

Commenting on the partnership, Ruchir Modi, Founder of Puro Wellness said, “At PurO life, our focus is to help every Indian enjoy a natural, healthy and tasty diet with PurO food substitutes without the need to alter daily eating habits. As we work towards our mission of 1.25 billion healthy Indians through our products, it gives us great pleasure to hand over our entire communications mandate to Jack in the Box Worldwide. We are confident that our healthy food solutions coupled with Jack in the Box Worldwide's strategic and creative skills will help us build a connect with the masses and achieve our goal.”