Upcoming digital media and marketing communication solutions company, Bottle Openers, appointed Saurabh Kapoor, ex digital head Koovs, as its co-founder and CEO. Saurabh will be mainly responsible for acquiring new businesses, both domestically and internationally and building a strong performance-led media vertical.
Speaking on the Appointment, Sachin Kumar, Founder and MD, Bottle Openers, said, “Bottle Openers was a dream we had conceptualized together much before the company was actually founded last year. I am happy Saurabh has been able to join the company now and wish him all the best in his new role. Saurabh has a wealth of experience in both traditional and online marketing. With his strengths we hope to be able to achieve our objective of delivering unique digital marketing solutions that can enable companies to drive business growth in this highly competitive landscape”.
Also speaking about his new role, Saurabh said, “I am looking forward to my role in Bottle Openers. Sachin and I have worked together multiple times earlier and we complement each other’s strengths extremely well. Our vision is to weave Art, Copy, Code and Media and offer complete solutions in a way that can address our clients’ brand and marketing objectives. Together we hope to be able to achieve our vision and take the company to new heights.”
In his career spanning over a decade, Saurabh has worked across diverse sectors and in multiple roles. Prior to joining Koovs he was Business director for Quasar, a Group M company, where he led digital marketing for companies like Dominos, Telenor, Adidas,Panasonic ,Magicbricks to name a few. He has also led marketing and sales for India Today, Open Media Networks and Times Internet Ltd.
Bottle Openers, was founded last year in August by Sachin Kumar, who used to head Digital business for Motivator India, a Group M company, prior to this. He has played a key role in formulating digital media strategies for leading brands such as Apple, Nestle and Coke, Hike, Himalaya Drugs etc in his digital marketing career. In a short span of one and half years, the company has seen immense success in the highly competitive digital landscape, winning digital business for companies across industry sectors like Fashion, fitness, Footwear, Real Estate, FMCG. They announced leading Kitchen appliances company, Faber India, as its latest win last month.