It includes execution of various digital activities like Social media management, Content marketing and Creation of Digital Assets among others.
ShopCJ is an e-commerce market platform, with an electronic channel dedicated to teleshopping. The consumers can select from a wide variety of products offered on ShopCJ,24×7.
All the activities for ShopCJ will be carried out from Mumbai office which is lead by Swati Nathani. On winning the duties, Swati Nathani, Chief Business Officer, Team Pumpkin said, “We value our clients and work hard on delivering the results. ShopCJ is India’s favorite teleshopping brand and growing with each passing day. Their consumer base has a growing percentage of the digitally active audience. Our strategy will be to bridge this gap and bring ShopCJ to its consumers, organically. We aim to deliver most topical content which is a key factor behind successful digital marketing. We have always met the benchmark, set by the client and delivered more than promised.”
On awarding the mandate, Mahesh Patel, Head of Marketing & CRM, Shop CJ said, “We chose to partner with Team Pumpkin because they are passionate about their work and result-oriented. In this digital age, we need a team, which is creative and fast-moving. We believe Team Pumpkin will be able to assist SHOP CJ, Asia’s No-1 TV Shopping network, to see a breakthrough in social and digital marketing. Brand engagement for us will always be at the intersection of content and technology in the digital medium. We are sure that their team will be able to synergize with our marketing efforts and build the much-needed awareness about the brand amongst our target audience in India.”