Driving through the digital route, in the history of social media automobile brands around the globe have created masterpieces through content creation, Here’s a compilation of some of the best automobile campaigns
The Vintage vehicle, the classic Mini shared a campaign which engaged 230,000 netizens, also managed to triple Mini’s Twitter following.
The Magic Body Control advertisement of the brand portrayed the feature of stability of the vehicle using a chicken. The chicken’s head remains stable while the body grooves to the musical beats. The campaign managed to garner whooping digits of over 2 million views, 220k Facebook shared and 6000 tweets in less than four days, making it one of the finest digital films in this genre.
Soon after the rage of Mercedes-Benz’s Chicken Magic Body Control campaign, Jaguar came in with the wittiest campaign challenging the former brand. They directly questioned the feature of their opponent and said “we prefer cat-like reflexes” putting their brand above all through this digital endeavor.
Automobile brand Volvo garnered attention it’s ‘The Epic Split’- a two-minute film starring Jean-Claude Van Damme doing the splits in the middle of two Volvo Trucks that are reversing at a very high speed to the sound of soothing music. The film conceptualized by Forsman & Bodenfors received over 70 million views.
In collaboration with Anil Kapoor’s television series 24, Two S-Cross which was driven across the streets of Delhi, where the entire city could participate; all they had to do was grab a picture of the car and tweet about it using #AnilKapoorInScross. The campaign received over 17k mentions on Twitter and trended for over 24 hours.
Tripling with Tiago
Tiago of Tata Motors in association with The Viral Fever (TVF), created Tripling with Tiago, taking the content marketing game in the industry to an all new level. Chitwan and Baba became two of the most favorite characters, ultimately giving Tiago the deserve publicity.
Bajaj V- Invincible Indians
The short film encapsulated the stimulation, experiences and life struggles narrated by invincible personas themselves. Taking the story-telling approach, this Indian campaign itself managed to make a mark in the digital sphere.
The interactive digital novel ‘The Vanishing Game’ puts the core value of adventurism of the brand in the campaign, making it one of the finest.
Did we miss out any of the best automobile campaigns? Let us know on [email protected]
The article is a part of #TheSocialVroom Series, highlighting the best and worst of social media in the automobile space.