Facebook appears to be serious about challenging LinkedIn by throwing a second punch since last year, when they first tested Facebook Jobs, and have now focused their attention at something LinkedIn may have overlooked.
Businesses in the United States and Canada can now post job postings and applications directly using Facebook Jobs, wherein admins can directly review and interact with the applicants through Messenger. Again, convenience is at the core of Facebook’s push towards being everything at once.
Job postings like all other Facebook posts shall pop up on News Feeds, and similarly can be boosted to reach a larger audience which has the potential to capitalize on the familiarity that businesses and audiences enjoy with the social network already.
According to Facebook, more than 40% of small businesses have trouble recruiting employees, and they employ nearly half the country’s workforce, hence a change was long overdue from the world’s largest social network.
It has been said repeatedly that Facebook’s simple and familiar nature may benefit the platform greatly when it comes to gaining popularity, minimizing effort and time when it comes to finding a new employee or a job.
Not only that, it effectively filters the audience on its own to an extent considering a job listing from a certain business Page is bound to reach a person who follows their Page and regularly interacts with it.
Couldn’t miss right?
Facebook reports positivity around the new feature which has already begun to work for businesses in the United States. “It was great because it was easy,” says Wendy Grahn, co-owner of the Chicago-based Lakeview Kitchen and Market. “It took three minutes to fill out the information and put it out there. Then someone saw the post, we talked, and it was done.”
You can find Job listings under the Jobs tab on Facebook Web or Mobile, or by visiting facebook.com/jobs and start looking out for the next best opportunity.
LinkedIn now has reason to start sweating, given the track record that Facebook maintains in terms of rivalry, and that Facebook may truly have come up with something similar yet better than their product (Instagram Vs Snapchat to refresh your memory).
True, the older executive demographic may not make the switch, but the younger audiences may just switch to Facebook Jobs.
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