Flipkart takes on to Instagram with Never Ending Trending

India’s darling conventional game ‘Antakshari’ was taken to the next level by Flipkart’s Instagram campaign.

Teaming up with Dentsu WebChutney, fashion influencers launched the ‘Never Ending Trending’ to engage their viewers in real-time through velfie. Getting 15 influencers on their bandwagon, Flipkart innovated within Instagram to boost its fashion-first image through influencer marketing on the photo-sharing app.

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