Flipkart takes on to Instagram with Never Ending Trending
India’s darling conventional game ‘Antakshari’ was taken to the next level by Flipkart’s Instagram campaign.
Teaming up with Dentsu WebChutney, fashion influencers launched the ‘Never Ending Trending’ to engage their viewers in real-time through velfie. Getting 15 influencers on their bandwagon, Flipkart innovated within Instagram to boost its fashion-first image through influencer marketing on the photo-sharing app.
It’s been trending non stop, and it’s fun and fashionable! You guys know what I’m talking about – it’s @Flipkart #NeverEndingTrending! It’s your last chance to win some prizes from Flipkart, so just tell me outfit matches this ‘Statement Necklace’ and you can win gift vouchers! :) It all ends today, so what you waiting for? #TheArchAttire #TheArchAttirexFlipkart #FashionBlogger #FlipkartContest
Thanks @rannvijaysingha for nominating me to take part in Flipkart’s #NeverEndingTrending – first-ever #TrendAntakshari. Never been a part of something like this before! I’m so excited and I want you guys to help me out with what looks best with my saree! (I am indecisive as always ?) Further instructions here: Go to @flipkart and find me something that goes with this saree. Keep in mind that you have to complete my outfit, so screenshot everything that goes with it and share it with me. Put it up on your handle and don’t forget to tag @flipkart and @caughtinacuff✌? Two winners will get their hands on exciting Flipkart vouchers. #TrendAntakshari #Flipkart #CaughtInACuff
Share your views on the campaign with us at @Social_Samosa. If you want us to review this campaign, let us know in the comments below.