Mirum India has won the digital duties of herbal beauty care brand, Banjara following a multi agency pitch and will handle all social media and media buying responsibilities along with digital touch points for the brand.
With more than 60+ products under their portfolio, Banjara has been one of the fastest growing FMCG brands with a focus on South India which the brand wishes to expand to the Rest of India working together with Mirum India.
Ramesh Vishwananthan, Managing Director, Vishal Personal Care, said, “We are aggressively looking at expanding our footprint outside south India with digital leading the way. We were looking for a partner rather than an agency, who would understand our ambitions. Mirum India with their diverse understanding of the digital landscape fitted the bill. We are excited about this new partnership.”
Hareesh Tibrewala, Mirum India, joint CEO, Mirum India, said “Banjara’s is one of the fast growing FMCG players in South India with a very ambitious brand DNA. Mirum recognises this and brings to the table its vast Indian and global expertise in digital shopper marketing. I’m glad we’re the ones Banjara’s has put their trust in. Together we look forward to take the brand to the next level.”