Lurking in the dark, miscreants that cause deaths and sadness – MOSQUITOES. And Hit refuses to take this evil of the society lightly. Godrej HIT Lime’s #HitToKill campaign banks on every quality of storytelling, taking a thriller route first and comical next.
The campaign was launched in July 2016 and since then has garnered over a million views on YouTube. Mosquito repellent industry is highly competitive and storytelling seems like the right way to create an edge.
To see how the campaign performed through a Case Study, write to us on [email protected].