Adronik Media will be handling the brand’s digital presence with regards to marketing which includes paid, owned and earned media activities.
Through a pitch made by the agency in January this year, Adronik Media successfully won the confidence of Hewlett Packard Enterprise Education India. The agency will be tasked with formulating and executing an overall digital media branding and marketing strategy for Hewlett Packard Enterprise Education India.
Adronik Media will maintain publisher relationships and tackle digital and social media challenges for the HPE’s Education Services.
Rahul Tiwari, founder, Adronik Media, said in a press release, “We are very happy with our new association with HPEEducation India as its partner for digital services. India is realising the tremendous potential of the digital space as a medium of engagement. HPE is abig name in education, and we hope to use the digital sphere to further enhance its brand connect.”
Abhishek Joshi, marketing manager, HPE Education India, said, “HPE Education competes in a fragmented market, We needed enhanced capabilities to create awareness in this complicated and competitive industry and after a search felt that Adronik had the assets and enthusiasm for the digital inroads we strive for. We are looking forward to this journey ahead.”