Coffee Board of India launched #KaapiBreak, an initiative re-emphasizing the importance of coffee and hence the importance of Coffee Board of India in our lives.
— Coffee Board (@CoffeeboardI) March 14, 2017
Coffee Board of India with the campaign aimed at creating engagement and urged users to share a #KaapiBreak memory with them. Supported by creatives, Coffee Board of India engaged with users who shared their kaapi memories with images, instances, and more. Banking strongly on UGC, #KaapiBreak was an attempt to get the common people acquainted with the association.
— Parvathi Rajagopal (@ParvathiR3) March 15, 2017
— Shirish Bharadwaj (@fatshirish) March 15, 2017
#KaapiBreak was promoted on Twitter throughout the day, which helped them in garnering attention, inspite of a not so strong plot for the campaign.