#KingstonKaSecureUSB takes the Bollywood route


To market their password protected USBs, Kingston released #KingstonKaSecureUSB, a three-video series campaign, with storytelling at the core.

Released on Kingston’s social media channels and YouTube, the videos narrate Bollywood style stories that lead to the awesomeness of the password protected USB device. The first video is a desi set-up where a villain greedy for property papers torments the Thakur to hand them over to him. The Thakur gives him the papers in a password protected drive, making the entire process futile.

Conceptualised by Six Inches Communications, all the three movies bank on drama, thrill, and lots of emotions, offering a complete entertainment package.

To see a detailed review of the campaign, let us know in the comments below.