Lufthansa Airlines returns with #MoreIndianThanYouThink


Making the cricket fervor too real, Lufthansa Airlines’ campaign unveils the story of a coach who is enthusiastically driving his team to be more like Indians to beat them at their game.

Inspiring them to adapt to the mannerisms of India – right from thinking like Indians to playing, eating, dancing and relaxing like them.

The film even suggests a player suggesting, “Shouldn’t we also fly like Indians?” Trying to draw the storyline to the fact that Lufthansa Airlines has far more Indian roots as the hashtag suggests #MoreIndianThanYouThink.

Receiving around 2.4k views, the brand is hell-bent on changing the perspective on how their brand is Indian to the tee.


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