Monk Media Network won the digital mandate of Dr. Vaidya’s, a brand with a rich Ayurvedic heritage that is making this science appeal to modern consumers. The agency will manage the duties for their newly launched products – LIVitup! and HERBOfit.
LIVitup! is a hangover shield and liver protector while HERBOfit is a pill which offers the goodness of chyawanprash in it. The agency will be handling the entire digital marketing strategy, social media presence, media buying and production.
Speaking on the same, Ashish Patkar, Founder & CEO, Monk Media Network, said, “Innovation is cutting across categories and both LIVitup! and HERBOfit are a perfect example. From an agency standpoint the opportunities are manifold considering the exciting nature and the brand stage the products are at. We look forward to creatively exploiting and working with the brand team to get TOM recall amongst the consumers.”
Arjun Vaidya, CEO, Dr. Vaidya’s, said “Monk Media Network is just like us its young and hungry to do great work. We found that the Monk team instinctively understood the products and have come up with a road map which will allow us not just win in the communication space but in the marketplace. With the number of brands on digital today, you have to come up with something fresh – and this is what Monk is helping us to do!”