Twitter is attempting to salvage its sagging revenue stream and user base by providing content creators to monetize their content, with pre roll ads for Periscope Live Videos.
In order to encourage more content creators and publications to go Live on Twitter, Periscope pre roll ads may help the microblogging platform revive the former’s fortunes, as it continues to lag behind Facebook Live, which does not have any such capabilities on their platform.
Businesses can interweave their advertisements into specific broadcasts from creators and publishers. Brands that design their their campaigns through Twitter’s Amplify program will also enjoy the same control to the opportunities created with these ads.
Group Product Manager, Mike Folgner writes on the official blog post, “The experience will mirror how ads currently appear on all Twitter video: when consumers scroll through their timelines or search for content from a specific publishers or creators, Periscope videos – live and replay – can start with a short ad.”
Twitter is optimistic that Periscope Live Video’s immersive and interactive experience and feel will enhance the entire conversation in real time, and encourages content creators and publishers to opt for Periscope instead.
“For creators and publishers that use Periscope to go live on Twitter every day, these pre-roll ads present a new way to monetize their video content. For marketers, they have a new source of brand-safe video advertising beyond what was previously available, including ads during live streaming programs from select premium publishers, Promoted Tweets with Periscope video and custom Amplify campaigns with premium content creators.” Folgner adds.
Twitter has been pushing towards more Live content on their platform such as sporting events in the United States, and with pre-roll ads on Periscope Live Videos, things could pick up for Twitter, and they might catch up with others.
Periscope Live Video Ads are now available to a handful of advertisers through Twitter’s Amplify program and will be made available more broadly in the next few months.