Summer is here and so is Rasna, this time bringing in the theory of evolution.
Set up in a school scenario, the kids learnt how humans evolved over the period of five million years, signifying on the posture which portrays tiredness.
Taking the same theory in account, the film talks of how school kids these days are tired in the similar manner but Rasna will help them stand up in just five seconds.
Drawing a connect from what school kids learn in school, Rasna banked on that idea and produced a story targeting the same audience that are featured in the film, that is the school kids. The brand’s promise is highlighted with its tagline, ‘Energetic taste without time waste’.
Manish Bhatt, Founder Director, Scarecrow Communications, said, “When the brand proposition says Energetic taste without time waste, so should its communication be. So we decided to take a dig on Darwin’s Theory of Human Evolution and give it a quirky spin-off, that resonates with the young generation of today.”
Let us know your thoughts around the campaign on email@example.com.
Agency : Scarecrow Communications Ltd.
Account Management Team : Mangesh Mulajkar, Prerana Suvarna, Sajesh Soman
Client: Rasna International (Piruz Khambatta, Binaisha Khambatta, Shobhan Dhruva)
Production House : Chrome Pictures
Director : Vijay Veermal
Producer(s) : Poonam Wahi, Napolean Daniel Amanna
Special thanks : Amit Sharma
Cast: Mushtaq Khan, Sivansh Kotia, Niyati Joshi, Saiyyam Bhasin
DOP : Tapan Basu
Art : Urvee Ashar & Shipra Rawal
Costumes : Hemal & Urmi
Production Controller : Sandeep Gupta
Product Specialist : Goldwyn Fonseca
Post Producer : Dutta Yewale
Music Director : Arjunna Harjaie
Singer : Anubhav Singh
Lyrics : Manish Bhatt
Sound Engineer : Chester Misquitta
VO : Manasi Scott
Editor : Meghna Manchanda Sen
Online Editor : Sunil Pathak
Colorist : Navin Shetty
Make Up : Shailesh Pawar
Hair : Sneha Sawant
Senior Accountant : Kalpesh Darji
Location : Ranveer Rajput (Sanskriti Arts)
Storyboard : Vikas Girkar & Amol Tupone
DA : Akshay Panchal
AD(s) : Abhishek Singh & Sahil Parashar
Trainee : Gopal Verma
Assistant Producer: Tanvi Shinde
Assistant Cinematographer: Rajesh Nare
Art Assistant(s) : Kalyani Shah, Rizwan Thakur, Satya Shekar & Sayalee Thakoor
Costume Assistant : Swati
Product Specialist Assistant : Austin Rodrigues
Post Supervisor : Sanjay Malvankar
Music Director’s Assistant : Samyuktha Narendran & Shayan Chakraborty
Sound Engineer Assistant(s) : Rishi Rawtani & Tommy Monteiro
Accountant : Vikas Tambe
Post Production Assistant : Abhishek Singh