The agency’s creative approach to solve the brand’s business problem is what landed them the account. The mandate includes the digital duties of creative strategy and management of the brand’s digital assets.
They will be kick starting their partnership to launch Spring Summer 17’ collection. The mandate includes the digital duties of creative strategy and management of the brand’s digital assets.
Rohan Mehta, CEO – Social Kinnect commenting on the association said,’ A large majority of FBB’s target audience consist of the youth of the country whose attention is focused on the internet therefore social and digital is going to play a pivotal role in the growth of the brand. We intend to use digital not only from the standpoint of setting trends and educating the customer but also from driving footfalls into the brick and mortar store. Fbb is a very exciting client for us to work with as Future Group is a very dynamic and fast moving group and our vision of how we want the brand to grow are completely aligned.
Pawan Sarda, Group Head- Digital at Future Group India commenting on the association, “FBB is India’s fashion hub and digital is a key platform to establish the same. I am sure partnering with Social Kinnect will help us to create stronger engagement with our audience and help us to influence their fashion choices.”