Following their legacy of being the Gen Y brand with modern ideologies, Titan unleashed their #Uncolour series, an attempt at debunking stereotypes around women.
The brand released a series of videos, in hues of black and white, with individuals narrating myths and stereotypes that they want to #Uncolour. For instance, a guy named Vijay Manek states that he would like to #Uncolour the stereotype that only women gossip. A subsequent video featured Itti Singh, a mother who would like to #Uncolour the stereotype that a woman’s career choices are impacted by motherhood.
All the video were marketed extensive on Facebook. If you wish to see these videos in our campaign review segment, let us know on [email protected]