AIG Tackle The Risk breaks the monotony in Insurance Campaigns


Not all super heroes wear capes; sometimes they come wearing a rugby uniform. In the age where Insurance ads are trying to build an emotional connect, this international brand AIG gave a refreshing twist by showing rugby players flinging casual civilians to the ground.

In this three minute long time for AIG titled #TackleTheRisk has the New Zealand All Blacks all around Tokyo, tackling people randomly only later signifying that the players are in fact saving them from debacles and accidents.

The Video has received over 6 Mn Views on Facebook and 4L+ Views on YouTube with roughly 1.1 Lac shares across social timelines. Through this campaign the brand represents how risks are omnipresent and can come as a surprise, wherein their services are rescuers, preventing these risks thus imbibing the sports lucidly in their campaign.