Anti depression campaigns that gave the socialverse a will to live!

anti depression campaigns

Depression is one medically identified ailment that has become normality in today’s contemporary, demanding and awfully overwhelming society. With the cases of suicide on a rise, brands, organizations and celebrities have taken to social media to speak up for it.


Bollywood diva, Deepika Padukone founded The Live Love Laugh Foundation, to fight depression after she herself came out to speak off how she was once a victim. Launching a film in October last year, the foundation’s campaign kicked off across the country that spoke of sharing stories and seeking help.


A day after artist and actor Kid Cudi announced his check-in into the rehab for depression and suicidal urges the hashtag #YouGoodMan began to make rounds on social media wherein “black men” were opening up about their mental illness.


For the Postnatal Depression Awareness Week 2012, Post and Antenatal Depression Association (PANDA) encouraged netizens to participate and get aware of the illness wherein pregnant women, new mothers and people succumbed to depression were targeted.

This photo was taken just minutes after my first child, Angus, was born. I remember it like it was yesterday. The excitement, the fear, the love. The following year was a complete roller coaster of extreme emotions! Some good, some not so. If I could go back now and tell that new mum two things they would be “you can do this and you’re not alone”. I doubted myself so much. The weight of being a parent is a heavy one. Did you know more than 100,000 people will struggle with perinatal anxiety and depression this year alone. It doesn’t discriminate. Let’s break down the stigma and get talking. Let’s #bePNDAaware so that more parents can reach out and get help. You can help by posting a black and white photo and tagging #bepndaware this week for perinatal anxiety and depression awareness week. Let’s make a change! @pandanational #nofiltermum #mumskeepingitreal @thehood_store

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Depression: Let’s Talk

Reaching out to people through the digital media, World Health Organisation (WHO) conducted a campaign titled #LetsTalk, encouraging people to speak out and seek help for their depression.


For Depression Awareness Week, a campaign titled #WhatYouDontSee was doing rounds on social media, asking people to share their insights and experiences of depression, in short getting people to talk about it thus, highlighting the reality of depression and encouraging others to do so.


The entire aim of depression campaigns was to make people talk about it and cope up with it through guidance. Brandi Jeter back in 2014 initiated #DayOfLight through a Facebook post to address depression more openly and honestly. Discouraging people from isolating their feelings.

Indian Comedians

Talking of the current scenario, comedians in India are too coming ahead and influencing people to speak out instead of taking the dark path. Through Facebook, snapchat and Instagram, these comedians have repeatedly encouraged people to address depression.

Channelizing their help through social media, various voices have been raised to aid depression. Being an easy-connect platform, social media is being utilized to the fullest to spread this vital awareness.

It’s going to be alright. If today is not your day, then it’s tomorrow.


A vintage soul wedged in a wrong era, Aishwaria is contemplating life through the stardust of words. The typical Gemini is striving to seek balance between being downright dreamy to oh-so pragmatic. She’s a strong supporter of wildlife conservation and the Queer community and craves to go around the world with her pen and camera. If you don’t see her writing, she’s probably snuggled up in a corner binge eating on pizza, listening to Coldplay and fantasizing about being in the wild.