Fashion e-commerce portal, Fynd, released its second campaign titled ‘Still stuck with the old?’ wherein the brand coats their communication with humor to portray itself as one of the trendiest fashion portals that believes in staying up-to-date with fashion.
Through their campaign, the brand communicates to their viewers that within two months, everything gets old. Fynd attempts to position itself as the only portal to provide fashion straight from the brand stores, thus making it unique.
Releasing today, the brand through their short clip talks about that one friend who could barely shut up and connecting this ideology with the changing fashion the brand put forth their campaign.
Commenting on the new partnership, Fynd Co-founder, Harsh Shah, said, “Fynd directly sources products across various categories from the most prominent brands in the country and brings the latest in-store fashion online. We want our customers to look at us as a one-stop destination for all their latest fashion requirements. None of the other e-commerce players is able to provide fashion straight from the brand stores yet, and that’s exactly what makes us unique. By working on the framework for the ad campaign, the team was able to communicate the brand philosophy better and save money at the same time. We believe the new campaign will elevate Fynd’s proposition of being the only platform that offers fresh fashion.”