Central Park is an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing & other media duties.
The account was won after a multi-agency pitch. Central Park is one of the largest accounts to be won by for iCubesWire and has put the company on an accelerated growth trajectory. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park.
Commenting on the new partnership, Sahil Chopra, Founder & CEO, iCubesWire said, “We are extremely delighted to onboard a leading luxury real estate brand, Central Park. Central Park is an established name in the luxury real estate industry, and we hope to use the digital sphere to further enhance its brand connect. It is a great opportunity for us to use our strategic integrated solutions and help drive Central Park’s engagement with digital natives. We look forward to strengthening our relationship with Central Park.”
Suneet Singh, Marketing Head, Central Park says, “We are pleased to partner with iCubesWire as our digital media partner., iCubesWire impressed us with its creative and strategic approach which was in line with our marketing strategy. Concept lifestyle is our niche and our brand is driven by enthusiasm and passion, which is why the partnership with iCubesWire will be a perfect fit for our communication requirements. We are excited for our partnership with iCubesWire which will help in further building brand ‘Central Park’ in India.”
According to E&Y, the digital industry is all set to touch the INR 200 billion mark by 2020, with the digital advertisement spend growing at 23-28 per cent. Nowadays, 85% of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high quality audience for their products, services and messages.