Brand

Roca

Bringing a global campaign by the We Are Water Foundation this World Water Day, Roca spread the word for a special cause by leveraging social media channels.

Objective

Roca and the We Are Water Foundation raised awareness around the scarcity of water in many backward regions of the world which forces women and children to walk long distances in search of water, while promoting better water management with #NoWalking4Water.

Execution

On the occasion of the 25th World Water Day, Roca planned a social media awareness drive, bringing the We Are Water Foundation’s #NoWalking4Water global campaign to India.

Supporters of the cause could help spread the word by participating in the awareness drive, and pledging their support towards #NoWalking4Water. Participants could also help spread the word by posting a picture on their Facebook or Twitter accounts with a 20 liter drum cutout, under the hashtag #NoWalking4Water.

KE Ranganathan, MD, Roca Bathroom Products said, “Access to water is every human’s right. With this campaign #NoWalking4Water our endeavor is to throw light on the importance of adequate water resources. Roca, with a century-old legacy of innovation in the bathroom space, is delighted with the response we received from participants in India.”

Results

The #NoWalking4Water awareness drive delivered more than 15 lakh impressions for Roca on social media, with over 2.3 lakh in engagements on Facebook which indicate the enthusiastic participation of the Indian social media users in support of the cause.

On Twitter, #NoWalking4Water led to more than 17000 conversations with over 1.3 crores of Reach. The campaign also trended on Twitter, creating a wider impact on the socialverse.

Roca managed to bring in a fresh perspective amidst the clutter of World Water Day campaigns.


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