#SaveTheBoyChild and you don’t have to save the girl!
The society is familiarized with #SaveTheGirlChild, but Advertising Agency FCB has initiated a campaign urging us to #SaveTheBoyChild. As puzzling as it may sound the video totally makes sense.
Women in this country have been victim to everything, from rape, eve-teasing, stalking, oppression, domestic violence to a lot more to undermine the gender. With the motive to address this mayhem the brand created a campaign, hoping to change the scene for this gender in the country.
As young boys come out with a bold voice, requesting their parents to save them from being that man, hoping to shape the world, this campaign reaches out to all those people hoping to make them cringe over this normalized societal scenario.
What are your views on the video? Let us know in the comments below.
You may also like:
Nokia Tune Mashup - Nokia relies on UGC for their new tune
It's a people thing: UK Bank Halifax relaunches brand positioning in new campaign
KFC India take their anti hunger campaign to next level
Nestlé Milkybar innovates with AR in new campaign, nudges kids to learn good values while having fun
#CraftsvillaWorldEthnicDay: A colorful social media campaign!
FCB & XP&D launch Be.Live with Multi TV
Comments
