Content marketing is now, what Big Data was a couple of years ago. All the jazz, yet a directionless realm, giving marketers jitters. This infographic takes a look at the best content marketing practices, that will help brands and agencies make sense out of their efforts.
According to Content Marketing Institute,
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is the way forward in an era of ad blockers and dying organic reach. Conversations and stories, take messages farther and increase their shelf life. Take a look at the infographic to understand the best content marketing practices for the current industry scenario.
This infographic was first published here.