Indian Air Force lauds women pilots with Ek Ladki Hoon Main

Ek Ladki Hoon Main

With visuals of a war scene of fighter airplanes swimming in the air, visually pleasing rapid movements of these planes supported with a background narration of a girl, this official campaign of the Indian Air Force titled ‘Ek Ladki Hoon Main’ recalls how the society looks down upon woman.

Yet again, taking a feminist approach to their content Indian Airforce attempts to normalize and encourage women to become a part of the defense force of the country. Conceptualized by the GREY, the campaign looks at empowering women and changing the societal stereotypical perspective towards women.

Creative:

Sahil Mehta, Zishan Mohammed, Manoj Tapadia, Harshvardhan Sharma, Gurdev Singh, Arjun Bhimwal, Rajesh Kumar, Bhavya Goel, Piyush Jain, Gautam Bhasin, Varun Goswami, Sandipan Bhattacharyya

Account Management: Ketan Desai, Pulak Bhattacharya,

Vishal Pant Grey Works (Films): Samir Chadha, Sharad Shinde

Production House: Asylum Films

Director: Razneesh Ghai

Cinematographer: Mitesh Mirchandani

Executive Producer: Bhavna Singh

Director’s Assistant: Aiman Ali Associate

Producer: Vidya Muraleedharan

Additional Shooting: Director: Samir Chadha

Producer: Mitalee Prabhu

Cinematographer: Dhimant Vvyas

If you wish to see a creative review of the campaign on our website, let us know in the comments below.


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